Star Wireless – Mobilicity – opens in the heart of Toronto ward 29
During the election I began writing about small businesses in Ward 29. As goes Ward 29 businesses, so goes Ward 29.
One of Toronto Ward 29’s newest businesses is Star Wireless which is run by Eric Duong. Eric moved to Canada at the age of eight from Vietnam. He is an authorized Mobilicity dealer. In addition, he sells long distance calling cards, sim cards, prepaid phone cards, wireless products (bluetooth, etc) and provides unlocking services. Eric has added a tremendous suite of services to Pape Avenue and to Toronto Ward 29. His store at 1004 Pape Avenue which used to be a meat shop is now a bright, nicely renovated testament to the wireless age.
It’s hard to believe that one year ago Torontotonians were restricted to one of three wireless providers – Telus, Bell and Rogers (which includes the Fido brand). Well, that’s a bit strong – Petro Canada, 7 Eleven and Primus, Solo and Virgin resold the services of the big three. That has changed with the addition of Mobilicity, Wind Mobile and Public Mobile in the Toronto market. Remember the old Zeller’s ad:
“The lowest price is the law!”
Mobilicty, Wind and Public Mobile have brought lower pricing to the Toronto market. A case in point is the Mobilicity Plan that I just got from Eric. Although it is a promotional plan (not currently available) it includes:
– unlimited local calling
– Free North American long distance
– Unlimited text messaging
– Blackberry Internet
– Mobility Internet
– Call waiting, call forwarding (conditional, if busy, if no answer), voice mail, caller ID, etc. (The call forwarding feature of Fido, Bell and Telus is unconditional making it less useful.)
In other words, the plan includes everything.
The only catch is that the unlimited services work only from Toronto. (Expansion to other cities in Canada is imminent.) If you leave the Toronto area you will be roaming and paying on a per minute basis. In any case, this particular mobility plan (and they have a lot of plans) is a great home phone substitute. The email and web access work very well.
You can find Eric at:
Star Wireless & Accessories, Inc.
1004 Pape Avenue
(416) 645 – 1631